1810

The first Munich Beer Festival

King Maximilian I Joseph of Bavaria spared no expense when his son Ludwig married his beloved Theresa of Saxony-Hildburghausen, and held a massive party for 40,000 guests on October 17, 1810. The climax was an 36,000 feet horse race in a large meadow outside the town. Maximilian I Joseph readily agreed to a request to name the place “Theresienwiese” (“Theresa’s Meadow”) in honour of the bride, and to repeat the festival every year. A good nosh-up being part and parcel of any self-respecting popular festival, the eating houses and taverns, including one belonging to the royal Hofbräuhaus, were permitted to provide food and drink. Two years later, desirous of offering His Majesty a really special beverage, the royal brewers started to brew a beer specially for the festival with a deep golden colour, stronger original wort and higher alcoholic content – the world-famous “Oktoberfestbier” from Hofbräu München.