1589

Founding of the Hofbräuhaus

Wilhelm V., Duke of Bavaria (1579 – 1597), had a thirsty and demanding royal household, which was dissatisfied with the beer brewed in Munich. As a result, beer had to be imported to Munich from the city of Einbeck in Lower Saxony. Wilhelm ordered his royal court to come up with a way to reconcile cost and pleasure. On September 27, 1589, the chamberlains and council members, C. Strabl, A. Amasmeyr, S. Prew and G. Griesmair, approached him with an idea: why not build their own brewery? Wilhelm welcomed the plan with open arms. As a matter of fact, that same day, he recruited the master brewer of the Geisenfeld Monastery, Heimeran Pongraz, to be the planner, developer and the first “brown” Hofbräuhaus’ master brewer, which went into operation at the “Alter Hof” ( Old Court ) in 1592. It was called the “brown” Hofbräuhaus as only brown ale was brewed there.