1607

Relocation of the Brewery

It is not easy being successful! The wheat beer of Maximilian I enjoyed such enormous sales that the brewery at the Old Court could not keep up with demand. The stately volume of 38,000 gallons (1,444 hectolitres) of beer brewed at the ducal Hofbräuhaus in 1605 – a veritable ocean of beer for those times – was simply not enough anymore. Maximilian decided to move wheat beer production and ordered that the new “white” Hofbräuhaus be built at “Platzl,” a small square not far from the court, where the Hofbräuhaus still stands today. It was called the “white” Hofbräuhaus because exclusively white (or wheat) beer was brewed there.