1602

HB brews wheat bear

Wilhelm’s son and successor, Duke Maximilian I., had a somewhat different taste in beer. He did not particularly enjoy the heavy brown ale, which was the most popular “barley juice” at the time. Not only was Maximilian a gourmet, he was also an extremely clever businessman when it came to finances and marketing. Without much ado, he simply forbade all other private brewing sites from brewing wheat beer, thereby securing a wheat beer monopoly for himself and his ducal Hofbräuhaus. This not only meant a considerable source of income for the ducal court, but also nearly 400 years of experience in brewing wheat beer for HB in Munich!